How do ads really work? In this week's Research Spotlight, HBS Visiting Professor Andrei Shleifer and coauthors found that ads trigger memories of past experiences, shape buying habits, and influence demand across similar products. Read more of their research here: https://www.nber.org/papers/w34387 #HBSResearch #ResearchSpotlight #ResearchPowersProgress | Harvard Business School

In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Eva Ascarza's latest findings reveal how personalized game design can improve user retention and monetization in freemium games through strategic difficulty adjustments. Explore the complete study here: https://hbs.me/yy6h9mxp | Harvard Business School

2.2K views · 30 reactions | In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Professors Josh Baron and Nien-hê Hsieh, with coauthors, examine how founders can secure their legacy, revealing that most have no clear succession plan. https://hbr.org/2025/09/the-founders-final-act | Harvard Business School | Facebook