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  1. Apple

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

  2. iCloud

    Log in to iCloud to access your photos, mail, notes, documents and more. Sign in with your Apple Account or create a new account to start using Apple services.

  3. Official Apple Support

    Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

  4. What the heck is going on at Apple? | CNN Business

    21 hours ago · Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.

  5. Apple Event — September 9 - YouTube

    Watch the special Apple Event to learn about iPhone 17, iPhone Air, and iPhone 17 Pro. Plus Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, Air...

  6. iPhone: New Apple iPhones & Accessories - Best Buy

    Shop Best Buy for the latest Apple iPhone and accessories. Check out the newest iPhone or other popular iPhone models.

  7. Apple, Google send new round of cyber threat notifications to …

    13 hours ago · Apple and Google have sent a new round of cyber threat notifications to users around the world, the companies said this week, announcing their latest effort to insulate …

  8. Apple’s A.I. Chief, John Giannandrea, Is Retiring - The New York …

    4 days ago · John Giannandrea, hired from Google, is leaving after the release of a new Siri was postponed. Apple has fallen behind rivals in efforts to develop A.I. products.

  9. Apple Store Online

    To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version …

  10. Apple, Tesla accused of profiting from horrific abuses, …

    2 days ago · Apple and Tesla are accused in lawsuits of engaging in “deceptive marketing” by suggesting to consumers that products are manufactured ethically and sustainably.