Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

An LMU study reveals how Facebook and Instagram deliver political advertising. The algorithms seem to favor the contents of certain parties. In the run-up to polling day, election campaigns go into ...

Advertising effectiveness is not determined solely by creative content or target demographics; the surrounding context plays a decisive role in shaping consumer responses. Contextual influences ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

2020 was the year of staying connected. Virtual was the new norm, and physical human interaction had shifted to solely online interaction, with Zoom growing to 300 million participants in April 2020.

Television has the greatest influence on consumers at all stages of the purchase funnel from brand awareness to purchase, according to survey results from the Television Bureau of Advertising (TVB), ...

When I started my career, broadcast television was the gold standard of advertising. Then came the internet, social media, and mobile advertising. Now, we have influencer marketing. The channels may ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...